株式会社極東書店トップ＞商品一覧＞ Analysis for Marketing Planning. 6th ed.

商品詳細

Name: Analysis for Marketing Planning. 6th ed.
Author: Lehmann, Donald R. / Winer, R. S.
ISBN: 978-0-07-123831-1

Analysis for Marketing Planning. 6th ed.

・ISBN 978-0-07-123831-1 paper Int'l ed.

お気に入り ★★★

お問い合わせ

著者・編者	Lehmann, Donald R. / Winer, R. S.,
シリーズ	McGraw-Hill/Irwin Series in Marketing
出版社	(McGraw-Hill/Irwin, SI)
出版年月	2005
ページ数	256 pp.
言語	ENG
ニュース番号	＜515-568＞

解説

Analysis for Marketing Planning, 6/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors.