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Name: Campaign Planner for Integrated Brand Communications. 3rd ed.
Author: Sayre, Shay
ISBN: 978-0-324-32147-0

Campaign Planner for Integrated Brand Communications. 3rd ed.

・ISBN 978-0-324-32147-0 paper

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著者・編者	Sayre, Shay,
出版社	(South-Western, US)
出版年月	2005
ページ数	160 pp.
言語	ENG
ニュース番号	＜515-561＞

解説

CAMPAIGN PLANNER FOR INTEGRATED BRAND COMMUNICATIONS will help you prepare and present a professional campaign in conjunction with your advertising, promotion, or IMC text. Using a 10-step guide, this workbook clearly explains the process of planning and executing a successful campaign.