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Name: Relationship Selling and Sales Management.
Author: Johnston, Mark W. / Marshall, G. W.
ISBN: 978-0-07-111342-7

Relationship Selling and Sales Management.

・ISBN 978-0-07-111342-7 paper Int'l ed. with CD-ROM

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著者・編者	Johnston, Mark W. / Marshall, G. W.,
出版社	(McGraw-Hill/Irwin, SI)
出版年月	2004
ページ数	480 pp.
言語	ENG
ニュース番号	＜514-496＞

解説

"Relationship Selling and Sales Management, 1/e" by Johnston and Marshall is truly unique as it is the only book on the market that fuses Relationship Selling and Customer Value (70 per cent) with Leadership and Sales Management (30 per cent). Instead of purchasing multiple books to amass material in those areas, professors now have the convenience of having it all in one text. The 70/30 coverage allocation reflects the overwhelming majority of opinions expressed through market research. Authors of our successful Churchill/Ford/Walker's "Sales Force Management" text and individuals with quite a presence in the field, Mark Johnston and Greg Marshall bring a wealth of expertise and energy into this product. The book is written for appropriate use both at the college/university setting and the community college/junior college setting.