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商品詳細
Consumer Driven Electronic Transformation : Applying New Technologies to Enthuse Consumers.
・ISBN 978-3-540-22611-6 hard EUR 99.99
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| 著者・編者 | Doukidis, Georgios I. / Vrechopoulos, A. P. (eds.), |
|---|---|
| 出版社 | (Springer, GW) |
| 出版年月 | 2004 |
| ページ数 | x, 250 pp. |
| 言語 | ENG |
| ニュース番号 | ＜514-492＞ |
解説
The book focuses on the emerging techniques and technologies for supply chain management and collaboration as well as on the emerging relationships and the electronic transformations governing multichannel retailing. It aims at supporting retailers, consumer goods manufacturers and third parties applying the latest technological inventions to transform the value chain. It also attempts to guide practitioners to effectively proceed in employing new technologies to ignite consumer enthusiasm. Similarly, the objective of this book is to help companies target more accurately consumer and shopper wishes with focused investments, in shorter time, and with more success.