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Name: Strategic Management of Technology and Innovation.
Author: Schilling, Melissa
ISBN: 978-0-07-111195-9

Strategic Management of Technology and Innovation.

・ISBN 978-0-07-111195-9 paper Int'l ed.

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著者・編者	Schilling, Melissa,
出版社	(McGraw-Hill/Irwin, SI)
出版年月	2004
ページ数	480 pp.
言語	ENG
ニュース番号	＜514-447＞

解説

"Strategic Management of Technology and Innovation", 1e, by Melissa Schilling is the first truly comprehensive, rigorous and yet accessible text for the Technology Management course. Unlike existing books for this course, Schilling's approach synthesizes the major research in the field, furnishing students with the requisite knowledge needed to enhance case discussion and analysis.