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Valuation is a complex process involving detailed analysis and industry expertise and not simply an arithmetic exercise. Many people get it wrong by ignoring the key factors that drive value. How good are the products? What risks are attached to the cash flows? Does the company have a competitive advantage? "Corporate Valuation" will help readers to understand the value of a business and assess whether strategies such as an acquisition, disposal or expansion will enhance value. The topics include: Ratio measurements; Cash flow-Based Valuation; Valuation of Capital Assets; Business Risks; Financial Risks; and, Returns On Investment (ROI).