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Name: International Marketing. 12th ed.
Author: Cateora, Philip R. / Graham, J. L.
ISBN: 978-0-07-111103-4

International Marketing. 12th ed.

・ISBN 978-0-07-111103-4 paper Int'l ed. with CD-ROM & passcode

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著者・編者	Cateora, Philip R. / Graham, J. L.,
シリーズ	The McGraw-Hill/Irwin Series in Marketing
出版社	(McGraw-Hill/Irwin, SI)
出版年月	2005
ページ数	697 pp.
言語	ENG
ニュース番号	＜513-530 000-61611＞

解説

International Marketing, 12/e by Cateora and Graham is by far, the best-selling text in the field of International Marketing. The authors continue to set the standard in this edition with an increase in coverage of technology's impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field.