株式会社極東書店トップ ＞ 商品一覧 ＞ Public Relations and Communication Management in Europe : A Nation-by-Nation Introduction to Public Relations Theory and Practice.
商品詳細
Public Relations and Communication Management in Europe : A Nation-by-Nation Introduction to Public Relations Theory and Practice.
・ISBN 978-3-11-017612-4 paper EUR 119.95
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| 著者・編者 | Ruler, Betteke van / Vercic, D. (eds.), |
|---|---|
| シリーズ | Mouton Reader |
| 出版社 | (Mouton/de Gruyter, GW) |
| 出版年月 | 2004 |
| ページ数 | xiii, 502 pp. |
| 言語 | ENG |
| ニュース番号 | ＜512-L461＞ |
解説
The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions are written from an "inside view" and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.