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商品詳細

Name: Marketing of High-Technology Products and Innovations. 2nd ed.
Author: Mohr, Jakki J. / Sengupta, S. / Slater, S.
ISBN: 978-0-13-141168-5

Marketing of High-Technology Products and Innovations. 2nd ed.

・ISBN 978-0-13-141168-5 cloth

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著者・編者	Mohr, Jakki J. / Sengupta, S. / Slater, S.,
出版社	(Prentice Hall, US)
出版年月	2005
ページ数	480 pp.
言語	ENG
ニュース番号	＜512-683＞

解説

For upper-level undergraduate and graduate courses in High Tech Marketing and Innovation.

This thoroughly updated text presents a balance between theoretical discussions and practical examples and provides a framework for making marketing decisions in a high-tech environment. Ideal for undergraduate/graduate elective courses in Marketing of High-Tech Products, as well as 'technology centric' courses in Marketing Management, Business-to-Business Marketing and New Products.