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商品詳細

Name: Marketing Management : Text and Cases.
Author: Lal, Rajiv / Quelch, J. A. / Rangan, V, K.
ISBN: 978-0-07-296762-3

Marketing Management : Text and Cases.

・ISBN 978-0-07-296762-3 hard

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著者・編者	Lal, Rajiv / Quelch, J. A. / Rangan, V, K.,
シリーズ	McGraw-Hill/Irwin Series in Marketing
出版社	(McGraw-Hill/Irwin, US)
出版年月	2004
ページ数	812 pp.
言語	ENG
ニュース番号	＜512-682＞

解説

"Marketing Management Text and Cases, 1/e" includes a new collection of cases from Harvard Business School. HBS sets the standard for effective case writing and teaching, and provides here the latest cases in Marketing Management.