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Name: Basic Marketing Research : Using Microsoft Excel Data Analysis.
Author: Burns, Alvin C. / Bush, R. F.
ISBN: 978-0-13-151951-0

Basic Marketing Research : Using Microsoft Excel Data Analysis.

・ISBN 978-0-13-151951-0 paper with CD-ROM

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著者・編者	Burns, Alvin C. / Bush, R. F.,
出版社	(Prentice Hall, US)
出版年月	2005
ページ数	400 pp.
言語	ENG
ニュース番号	＜512-669＞

解説

For undergraduate Marketing Research courses.

Best-selling authors Burns and Bush are proud to introduce Basic Marketing Research, the first textbook to utitlize EXCEL as a data analysis tool. Each copy includes XL Data Analyst (R), a user-friendly Excel add-in for data analysis. This book is also a first in that it's a streamlined paperback with an orientation that leans more toward how to use marketing research information to make decisions vs. how to be a provider of marketing research information.