株式会社極東書店トップ ＞ 商品一覧 ＞ Strategic Management : Concepts and Cases. 10th ed.
商品詳細
解説
For undergraduate courses in Strategic Management, Strategy, and Business Policy.
The tenth edition of Strategic Management is a current, well-written strategic management textbook with the most up-to-date compilation of cases available. Designed in functional four-color, it offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter-globalization, the natural environment, and e-commerce. 46 Experiential Exercises, and 43 cases are included.