株式会社極東書店トップ商品一覧Extending the Supply Chain : How Cutting-Edge Companies Bridge the Critical Last Mile into Customers' Homes.

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Extending the Supply Chain

Extending the Supply Chain : How Cutting-Edge Companies Bridge the Critical Last Mile into Customers' Homes. サプライ・チェーンを拡張する

・ISBN 978-0-8144-0836-0 hard

絶版

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著者・編者Boyer, Kenneth Karel / Frohlich, M. T. / Hult, G. T. M.,
出版社(AMACOM, US)
出版年月2005
ページ数252 pp.
言語ENG
ニュース番号<512-578 512-L151>

解説

This book looks at how retailers and specifically grocers are using the Internet, to help them build stronger relationships with their customers and thus relieve the constant pressure of competing on price points along. The strategies in the book will help readers strengthen their relationship with customers, increase customer loyalty and minimize costs using the Internet to extend the supply chain.