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Sports, Culture and Advertising : Identities, Commodities and the Politics of Representation. スポーツ、文化、広告
・ISBN 978-0-415-33991-9 hard GB£ 140.00
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・ISBN 978-0-415-33992-6 paper GB£ 52.99
￥16,787.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-0-203-46200-3
| 著者・編者 | Jackson, Steven / Andrews, D., |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2004 |
| ページ数 | 256 pp. |
| 言語 | ENG |
| ニュース番号 | ＜512-1736 512-L495＞ |
解説
Despite the range of theoretical and methological positions adopted and the wide range of issues and topics related to advertising covered by cultural studies, relationships between sport and advertising have been largely overlooked.
Given its gobal popularity and its prevalence across the spectrum of cultural and commercial life it is not surprising that scholars interrogating the cultural politics of sport have begun to recognise advertising as an important site for the analysis of power relations, cultural politics and cultural repesentation.
Sport, Culture and Advertising presents a first step towards understanding the relationship between advertising and identity with a focus on sport. The book will be useful for scholars across a range of disciplines and will be of interest to students looking for a more critical examination of the commercial realm of sport.