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Strategic Management for Tourism Communities : Bridging the Gaps.
・ISBN 978-1-873150-84-9 hard GB£ 119.95
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・ISBN 978-1-873150-83-2 paper GB£ 29.95
￥9,487.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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| 著者・編者 | Murphy, Peter E. / Murphy, A. E., |
|---|---|
| シリーズ | Aspects of Tourism |
| 出版社 | (Multilingual Matters, UK) |
| 出版年月 | 2004 |
| ページ数 | 449 pp. |
| 言語 | ENG |
| ニュース番号 | ＜512-664 260-14702＞ |
解説
Tourism, with its wide-ranging impact, needs to be managed effectively - but how? This book advocates taking a business approach to tourism that encourages greater collaboration between stakeholders in the practical assessment of tourism options. The approach places key business management functions and stakeholders at the forefront of tourism initiatives. The business management functions of planning, organising, leadership and control are the filters through which tourism opportunities are viewed, while the stakeholder groups of customers, residents, industry and government set the agenda for appropriate tourism development.
Tourist destinations must engage in realistic assessments of their abilities to meet the needs and expectations of tourism stakeholders and then act on these assessments so their goals and objectives can be achieved. A new model for bridging stakeholder gaps is presented as a template for how communities can understand and make the most of their tourism resources. The Bridging Tourism Gaps Model is a practical tool to help destinations focus on the important factors in developing and maintaining tourism as a beneficial and vital part of their communities.
This book builds on the success of Tourism: A Community Approach and the subsequent tourism planning experiences of both authors to advance strategic planning in tourism.