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The Profit Impact of Marketing Strategy Project : Retrospect and Prospect. マーケティング戦略計画の利潤への影響
・ISBN 978-0-521-84053-8 2004 hard GB£ 105.00
￥33,264.- (税込) ※（※）価格はご注文時の参考価格となります。
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版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
・ISBN 978-0-521-12345-7 2009 paper GB£ 34.00
￥10,771.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-0-511-48872-6
| 著者・編者 | Farris, Paul W. / Moore, M. J. (eds.), |
|---|---|
| 出版社 | (Cambridge U. Pr., UK) |
| ページ数 | 307 pp. |
| 言語 | ENG |
| ニュース番号 | ＜511-574＞ |
解説
This book was first published in 2004. Developments in strategic thinking and econometric methods, alongside fundamental changes in technology and in the nature of competition, argue the need for an in-depth but accessible assessment of the Profit Impact of Marketing Strategy's project. Here, Paul Farris and Michael Moore gather together contributions from experts across the US and Europe to offer a retrospective analysis alongside innovative perspectives on future marketing strategy and performance assessment methods. Appealing to scholars and reflective practitioners interested in fostering practical knowledge about business innovation and changes, this book not only explores ways of thinking about and working with PIMS but also explores the unresolved issues arising from the original data. As the business community renews its attempts to recreate the kind of inter-firm cooperation that produced the PIMS project, sharing many of the ideals, this volume will broadly appeal.