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The Regional Multinationals : MNEs and "Global" Strategic Management. A.M.ラグマン著 リージョナルな多国籍企業 －多国籍企業とグローバルな戦略的経営－
・ISBN 978-0-521-84265-5 hard GB£ 63.00
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・ISBN 978-0-521-60361-4 paper GB£ 40.00
￥12,672.- (税込) ※（※）価格はご注文時の参考価格となります。
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版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-0-511-61407-1
| 著者・編者 | Rugman, Alan M., |
|---|---|
| 出版社 | (Cambridge U. Pr., UK) |
| 出版年月 | 2005 |
| ページ数 | 276 pp. |
| 言語 | ENG |
| ニュース番号 | ＜511-526 518-457＞ |
解説
Although many firms label themselves 'global', very few can back this up with truly global sales and operations. In The Regional Multinationals Alan Rugman examines first-hand data from multinationals and finds that most multinationals are strongly regional, with international operations in their home regions of North America, the US or Asia. Only a tiny proportion of the world's top 500 companies actually sell the same product and deliver the same services around the world. Rugman exposes the facts behind the popular myths of doing business globally, explores a variety of regional models and offers an authoritative agenda for future business strategy. The Regional Multinationals is the essential resource for all academics and students in International Business, Organization and Strategic Management, as well as those with an interest in finding out how multinationals really work in practice and how future strategy must respond.