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商品詳細
Storytelling in Organizations : Why Storytelling IS Transforming 21st Century Organizations and Management.
・ISBN 978-0-7506-7820-9 paper GB£ 53.99
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-136-36336-8
| 著者・編者 | Brown, John Seely / Denning, S. / Groh, K. et al., |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2011 |
| ページ数 | 208 pp. |
| 言語 | ENG |
| ニュース番号 | ＜511-489 511-L131＞ |
解説
This book is the story of how four busy executives, from different backgrounds and perspectives, were surprised to find themselves converging on the idea of narrative as a valuable lens for understanding and managing organizations.
The authors describe the power of narrative and storytelling in their own experience working on knowledge management, change management, and innovation strategies in organizations such as Xerox, the World Bank, and IBM. Storytelling in Organizations lays out for the first time why narrative and storytelling should be part of the mainstream of organizational and management thinking.