株式会社極東書店トップ＞商品一覧＞ Marketing Principles and Best Practices. 3rd ed.

商品詳細

Name: Marketing Principles and Best Practices. 3rd ed.
Author: Simpson, Penny / Shimp, T. / Speh, T. et al.
ISBN: 978-0-324-20044-7

Marketing Principles and Best Practices. 3rd ed.

・ISBN 978-0-324-20044-7 hard

お気に入り ★★★

お問い合わせ

著者・編者	Simpson, Penny / Shimp, T. / Speh, T. et al.,
出版社	(South-Western, US)
出版年月	2005
ページ数	640 pp.
言語	ENG
ニュース番号	＜510-539＞

解説

Voice of the Expert! MARKETING PRINCIPLES AND BEST PRACTICES, 3rd Edition combines the expertise of the best teachers and most accomplished scholars in marketing. These experts have collaborated in writing a leading-edge, contemporary principles of marketing textbook. Each chapter explains and illustrates the best practices from every facet of marketing and is written by an authority in that field.