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Name: Marketing Strategy. 3rd ed.
Author: Ferrell, O. C. / Hartline, M.
ISBN: 978-0-324-20140-6

Marketing Strategy. 3rd ed.

・ISBN 978-0-324-20140-6 paper

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著者・編者	Ferrell, O. C. / Hartline, M.,
出版社	(South-Western, US)
出版年月	2005
ページ数	640 pp.
言語	ENG
ニュース番号	＜510-529＞

解説

Marketing Strategy is presented from a perspective that guides strategic marketing managementin the social, economic, and technological arenas in which businesses function today. Thistext helps to develop a customer-oriented market strategy and market plan.