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Name: Problems and Cases in Health Care Marketing.
Author: Gourville, John T. / Quelch, J. A. / Rangan, V. K.
ISBN: 978-0-07-288776-1

Problems and Cases in Health Care Marketing.

・ISBN 978-0-07-288776-1 hard

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著者・編者	Gourville, John T. / Quelch, J. A. / Rangan, V. K.,
出版社	(McGraw-Hill/Irwin, US)
出版年月	2005
ページ数	440 pp.
言語	ENG
ニュース番号	＜510-522＞

解説

Cases in Health Care Marketing, 1/e by Gourville, Quelch, and Rangan is a collection of Harvard cases that concentrate on marketing within the health care sector. The book is divided into seven sections, exploring topics which include: Developing a Marketing Strategy, Developing New Products, Launching of New Products, Managing Distribution, Managing Communications, Managing the Brand, and International Marketing.