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Name: E-Commerce Marketing.
Author: Kleindl, Brad Alan / Burrow, J. L.
ISBN: 978-0-538-43808-7

E-Commerce Marketing. 電子商取引マーケティング

・ISBN 978-0-538-43808-7 soft

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著者・編者	Kleindl, Brad Alan / Burrow, J. L.,
出版社	(South-Western, US)
出版年月	2005
ページ数	312 pp.
言語	ENG
ニュース番号	＜510-518＞

解説

E-COMMERCE MARKETING helps you plan and market electronic products and services online. The textbook and its multimedia components integrate coverage of all the basic functions of marketing as outlined in the National Marketing Education Standards. Explore electronically linked distribution systems, international e-commerce, e-tailing, digital media design, digital marketplace design strategies, marketing management, market research, online customer behavior, data mining and warehousing, online partnerships, and security/privacy issues.