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Name: CRM Unplugged : Releasing CRM's Strategic Value.
Author: Bligh, Philip / Turk, D.
ISBN: 978-0-471-48304-5

CRM Unplugged : Releasing CRM's Strategic Value. 顧客関係管理の戦略的価値を解放する

・ISBN 978-0-471-48304-5 cloth

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著者・編者	Bligh, Philip / Turk, D.,
出版社	(Wiley, US)
出版年月	2004
ページ数	224 pp.
言語	ENG
ニュース番号	＜510-446＞

解説

Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to achieve a good ROI through CRM, and also details best practices.