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Economics and Management of Franchising Networks. フランチャイジング・ネットワークの経済学と経営学
・ISBN 978-3-7908-0202-3 soft EUR 149.99
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| 著者・編者 | Windsperger, Josef / Cliquet, G. / Hendrikse, G. et al. (eds.), |
|---|---|
| シリーズ | Contributions to Management Science |
| 出版社 | (Physica-Vlg., GW) |
| 出版年月 | 2004 |
| ページ数 | vi, 364 pp. |
| 言語 | ENG |
| ニュース番号 | ＜510-435＞ |
解説
Franchising networks are experiencing great success in international business organization. Few books try to explain the characteristics of these networks. Contrary to the existing literature this book tackles more theoretical problems related to governance, organization, knowledge management, contract design, incentive and regulation issues both from the economic and management view point. It delivers new theoretical and empirical results regarding plural forms, contract design, and knowledge and strategic management issues. Its purpose is to offer researchers and practitioners new theoretical and empirical insights in one of the most important economic phenomenon at the beginning of the 21st century: Franchising networks as organizational arrangement for growth and internationalization of firms.