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Academic Planning examines the importance of building a college or university academic plan alongside the institution's strategic plan. While the strategic plan outlines the various strategies the campus has chosen to make itself more financially stable and compatible with crucial external controls, the most significant offerings of a campus are its academic products- research, teaching, service, and intellectual products. It seems apparent that both plans should be developed alongside each other, but evidence suggests that in many cases, they are developed independently. In this book the authors contend that this is a fundamental mistake.