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Advertising, Promotion, and New Media. 広告、販売促進、ニューメディア
・ISBN 978-0-7656-1315-8 hard GB£ 210.00
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お気に入り
★★★
・ISBN 978-0-7656-1316-5 paper GB£ 70.99
￥22,489.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-315-70667-2
| 著者・編者 | Stafford, Marla R. / Faber, R. J. (eds.), |
|---|---|
| 出版社 | (Sharpe, US) |
| 出版年月 | 2005 |
| ページ数 | 392 pp. |
| 言語 | ENG |
| ニュース番号 | ＜509-558 509-L270＞ |
解説
Today, new media enter our lives faster than ever before. This volume provides a complete, state-of-the-art overview of the newest media technologies and how they can be used in marketing communications - essential information for any organization that wants to maintain an effective advertising program, as well as for experts and students in the fields of advertising and mass communications. Advertising, Promotion, and New Media offers crucial insights on the use of cutting-edge techniques including 3-D advertising, mobile advertising, advergames, interactivity, and netvertising images, as well as more familiar Internet advertising formats such as banner ads and pop-ups. It also discusses such important topics as how to select online affiliates, and how to assess the effectiveness of new media advertising and compare it with traditional formats. Throughout the book, the chapter authors offer up-to-date information and thought provoking ideas on emerging technology and how it can be used effectively for advertising and promotion in the future.