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Name: Marketing: An Introduction. 7th ed.
Author: Armstrong, Gary / Kotler, P.
ISBN: 978-0-13-142410-4

Marketing: An Introduction. 7th ed. 『コトラーのマーケティング入門』第7版

・ISBN 978-0-13-142410-4 paper

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・ISBN 978-0-13-127312-2 paper Int'l ed.

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著者・編者	Armstrong, Gary / Kotler, P.,
出版社	(Prentice Hall, US)
出版年月	2004
ページ数	581 pp.
言語	ENG
ニュース番号	＜509-547＞

解説

Marketing: An Introduction, 7e, helps students master modern marketing principles and practices. Written by today's best-selling marketing author team, this paperback text has a manageable 16 chapter organization and builds on the unprecedented success of its sixth edition by placing customer value in the driver's seat. An organizing customer value framework introduced in the first chapter sets the stage. All new video cases, new presentation resources, a new Driver's Manual student study guide, and OneKey all-in-one website for students and instructors are just a few reasons why this is the most contemporary marketing textbook.