株式会社極東書店トップ商品一覧Strategic Management of e-Business. 2nd ed.

商品詳細

Strategic Management of e-Business.

Strategic Management of e-Business. 2nd ed. 電子商取引の戦略的経営 第2版

・ISBN 978-0-470-87073-0 paper

お気に入り
著者・編者Chen, Stephen,
出版社(Wiley, US)
出版年月2004
ページ数384 pp.
言語ENG
ニュース番号<509-476>

解説

E-business is changing fast, along with the thinking behind it, and as yet there is no agreement on what should be taught on an e-business course and how. This revised and updated edition of a successful MBA-level text takes a strategic management perspective of e-business, although it also touches on related areas such as Internet marketing and IS. Stephen Chen focuses on the strategic implications of e-business and examines the strategies employed in a range of industries, providing a comprehensive review of current research and practice.