株式会社極東書店トップ＞商品一覧＞ International Marketing.

商品詳細

Name: International Marketing.
Author: Omar, Ogenyi
ISBN: 978-1-4039-0068-5

International Marketing.

・ISBN 978-1-4039-0068-5 paper

お気に入り ★★★

お問い合わせ

著者・編者	Omar, Ogenyi,
出版社	(Palgrave Macmillan, UK)
出版年月	2009
ページ数	518 pp.
言語	ENG
ニュース番号	＜508-583＞

解説

International Marketing provides a comprehensive and relevant introduction to international marketing strategies. The author, Ogenyi Omar, analyses the key issues and problems facing marketing managers in organisations around the globe whilst demonstrating practical remedies through an extensive range of real-world case studies.