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Name: Business Marketing. 3rd ed.
Author: Bingham, Frank G., Jr. / Gomes, R. / Knowles, P. A.
ISBN: 978-0-07-285911-9

Business Marketing. 3rd ed.

・ISBN 978-0-07-285911-9 soft

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著者・編者	Bingham, Frank G., Jr. / Gomes, R. / Knowles, P. A.,
シリーズ	McGraw-Hill/Irwin Series in Marketing
出版社	(McGraw-Hill/Irwin, US)
出版年月	2005
ページ数	475 pp.
言語	ENG
ニュース番号	＜508-570＞

解説

"Business Marketing, 3/e" by Bingham, Gomes, and Knowles provides students with the practical foundation they will need to become successful business marketers. By addressing real issues that face business-to-business (B2B) marketers, as well as the newest developments and insights into this rapidly changing field, the authors provide a practical introduction to this important marketing area. "Business Marketing" focuses on general business marketing, e-commerce/Internet marketing, and business ethics. The new edition features a wealth of pedagogical aids, which add structure and depth to the learning process. From end-of-chapter reviews of the Concept Questions and Chapter Cases, to the real-world profiles found in the Business Marketing in Action, Strategy at Work, and What Would You Do? boxes, the 3rd Edition of "Business Marketing" actively involves students in the real world of business marketing.