株式会社極東書店トップ商品一覧Media Research Methods : Audiences, Institutions, Texts.

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Media Research Methods

Media Research Methods : Audiences, Institutions, Texts. メディア研究の方法-受け手、制度、テクスト

・ISBN 978-0-333-96094-3 hard

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・ISBN 978-0-333-96095-0 paper

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著者・編者Bertrand, Ina / Hughes, P.,
出版社(Palgrave Macmillan, UK)
出版年月2004
ページ数320 pp.
言語ENG
ニュース番号<508-1522>

解説

This text provides an accessible introduction and overview of research methods for studying media, communication and culture, drawing on both social science and humanities methodologies. The text covers the strengths, weaknesses, inherent assumptions and theoretical underpinnings of each methodology. It gives clear guidance, regarding how to use the methodologies and situates this in the context of critical evaluations of previously published research, thus encouraging students' development of skills in evaluating their own work and the work of others.