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The cases in this book have been written specially to accompany the leading strategy text, Contemporary Strategy Analysis, Fifth Edition (Blackwell, 2005). The cases are designed to illuminate the utilization the key strategic management concepts and frameworks described in the textbook. They deal with prominent companies facing the challenge of competitive international markets. This edition of Cases to Accompany Contemporary Strategy Analysis, Fifth Edition features updated versions of previous cases, including: Madonna; Laura Ashley Holdings plc; the US airline industry; Ford and the world automobile industry; Wal-Mart; Eastman Kodak; Royal Dutch/Shell; Harley-Davidson, Inc. ; EMI; the video games industry; Euro Disney; Richard Branson and the Virgin Group; General Electric; and AES Corporation. A new case on Eni SpA and the world oil and gas industry has been added. The key features of the new edition are its: Focus on well-known companies drawn from North America and Europe. Coverage of current strategic situations - most of the cases deal with strategic decisions between 2002 and 2004. Close linkage with the analytic tools outlined in Contemporary Strategy Analysis, Fifth Edition.