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The Power of Reinforcement.
・ISBN 978-0-7914-5915-7 cloth US$ 104.00
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・ISBN 978-0-7914-5916-4 paper US$ 36.95
￥8,657.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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| 著者・編者 | Flora, Stephen Ray, |
|---|---|
| シリーズ | SUNY Series, Alternatives in Psychology |
| 出版社 | (State U. New York Pr., US) |
| 出版年月 | 2004 |
| ページ数 | 288 pp. |
| 言語 | ENG |
| ニュース番号 | ＜507-1528＞ |
解説
Makes the controversial argument that reinforcement is a real and valuable force in human behavior.
2004 CHOICE Outstanding Academic Title
According to Stephen Ray Flora, reinforcement is a very powerful tool for improving the human condition despite often being dismissed as regarding people as less than human and as "overly simplistic." This book addresses and defends the use of reinforcement principles against a wide variety of attacks. Countering the myths, criticisms, and misrepresentations of reinforcement, including false claims that reinforcement is "rat psychology," the author shows that building reinforcement theory on basic laboratory research is a strength, not a weakness, and allows unlimited applications to human situations as it promotes well-being and productivity. Also examined are reinforcement contingencies, planned or accidental, as they shape behavioral patterns and repertoires in a positive way.