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商品詳細
Why Not?: How to Use Everyday Ingenuity to Solve Problems Big and Small. B.ネイルバフ他著 問題を解決するための日常の工夫の利用の方法
・ISBN 978-1-59139-153-1 2003 hard
絶版
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★★★
・ISBN 978-1-59139-681-9 2004 paper
企画中止
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★★★
| 著者・編者 | Nalebuff, Barry / Ayres, I., |
|---|---|
| 出版社 | (Harvard Business School, US) |
| ページ数 | 238 pp. |
| 言語 | ENG |
| ニュース番号 | ＜507-429 260-13755＞ |
解説
Robert F. Kennedy challenged us to "dream of things that never were and say, Why not? "Why Not?" is a primer for fresh business thinking, for problem solving with a purpose, for bringing the world a few steps closer to the way it should be. Idealistic? Yes. Unrealistic? No. Authors Barry Nalebuff and Ian Ayres have spent their careers asking questions, solving problems, and bringing fresh ideas to market-from insurance that protects against a decline in your home's value to Honest Tea, bottled iced tea that actually tastes like tea. Illustrated with examples from every aspect of life, this book offers simple techniques for generating ingenious solutions to existing problems, and for applying existing solutions to new problems.In the spirit of Edward de Bono's "Lateral Thinking", "Why Not?" will help you take the things we all see, every day, and think about them in a new way. Why not have telemarketers pay you for your time when they call? Why not sell a mortgage that automatically refinances when interest rates drop? Why not organize a "buycott" rather than a boycott? "Why Not?" will provoke you into finding new business opportunities using everyday ingenuity. Great ideas are waiting. Why not be the one to discover them?