株式会社極東書店
🔍
ログイン 会員登録

株式会社極東書店トップ ＞ 商品一覧 ＞ Services Marketing : People, Technology, Strategy. 5th ed.

商品詳細

Services Marketing

Services Marketing : People, Technology, Strategy. 5th ed. C.ラヴロック他著　サービス・マーケティング　第5版

・ISBN 978-0-13-113865-0 cloth

絶版

お気に入り ★★★

お問い合わせ

・ISBN 978-0-13-126846-3 paper Int'l ed.

絶版

お気に入り ★★★

お問い合わせ

著者・編者Lovelock, Christopher / Wirtz, Jochen,
出版社(Prentice Hall, US)
出版年月2004
ページ数652 pp.
言語ENG
ニュース番号＜506-452＞

解説

For graduate-level/MBA courses in Services Marketing.

Significantly revised, restructured, and updated to reflect the challenges facing today's service managers, this text/reader/casebook combines conceptual rigor with real world examples and practical applications. Exploring both concepts and techniques of marketing for an exceptionally broad range of service categories and industries, the Fifth Edition also features, eight current readings from leading thinkers in the field, and 15 compelling classroom-tested cases.