株式会社極東書店トップ＞商品一覧＞ Strategic Marketing Problems : Cases and Comments. 10th ed.

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Name: Strategic Marketing Problems : Cases and Comments. 10th ed.
Author: Kerin, Roger A. / Peterson, R. A.
ISBN: 978-0-13-123030-9

Strategic Marketing Problems : Cases and Comments. 10th ed.

・ISBN 978-0-13-123030-9 paper Int'l ed.

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著者・編者	Kerin, Roger A. / Peterson, R. A.,
出版社	(Prentice Hall, US)
出版年月	2004
ページ数	696 pp.
言語	ENG
ニュース番号	＜505-532＞

解説

For courses in Marketing Strategy, Marketing Management, and Strategic Marketing.

This best-selling text is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive class-tested case studies provide an opportunity for those concepts and tools to be employed in practice.