株式会社極東書店トップ ＞ 商品一覧 ＞ Fundamentals of Business Marketing Education : A Guide for University-Level Faculty and Policymakers.
商品詳細
Fundamentals of Business Marketing Education : A Guide for University-Level Faculty and Policymakers.
・ISBN 978-0-7890-0121-4 hard US$ 233.99
￥54,822.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
・ISBN 978-0-7890-0132-0 soft US$ 76.99
￥18,037.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-06369-8
| 著者・編者 | Lichtenthal, J. David (ed.), |
|---|---|
| シリーズ | Foundation Series in Business Marketing |
| 出版社 | (Best Business Books, US) |
| 出版年月 | 2004 |
| ページ数 | 318 pp. |
| 言語 | ENG |
| ニュース番号 | ＜505-530＞ |
解説
Make the most of your ability to teach business-to-business marketing!
Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers examines the essential issues of teaching business-to-business marketing courses at all four university levels. An international network of educators and practitioners addresses the real concerns you have about developing a curriculum and formulating policy, taking into account the social and economic considerations you face in dealing with practical, methodological, and theoretical business marketing issues. Combining scholarly analysis with practical presentation and style, the book is the comprehensive reference you need to make sure your students have a thorough understanding of the interactive circle that connects instruction, research, and the corporate business world.
Fundamentals of Business Marketing Education presents original papers that address the pedagogic and content issues you face at each level of university instructiondoctoral studies, executive education, graduate, and undergraduate studies. Each section is accompanied by scholarly commentary for added perspective, helping you to form your own style of course implementation. The book also includes a comparative review of business marketing textbooks, examining the nuts and bolts of writing for university-level instructioncontent, style, textbook features, and the street smarts needed to deal with publishers.
Topics addressed in Fundamentals of Business Marketing Education include:
- the status of and prospects for doctoral programs in business-to-business marketing
- making business marketing more prominent in master's programs
- linking content to practice in undergraduate business marketing courses
- the impact of alternative technologies on delivering business-to-business marketing education
- teaching business marketing in the 21st century
- a comparative review of business marketing textbooks
- and much more!
Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers is an essential resource for educators working to confirm the importance of business education and its contribution to society. Anyone who teaches marketingfrom full professor to occasional adjunctwill find this book invaluable for making the most of your ability to teach business-to-business marketing.