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Name: Retail Management : A Strategic Approach. 9th ed.
Author: Berman, Barry / Evans, J. R.
ISBN: 978-0-13-123028-6

Retail Management : A Strategic Approach. 9th ed.

・ISBN 978-0-13-123028-6 paper Int'l ed.

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著者・編者	Berman, Barry / Evans, J. R.,
出版社	(Prentice Hall, US)
出版年月	2004
ページ数	584 pp.
言語	ENG
ニュース番号	＜505-526＞

解説

For courses in Retailing and Retail Management.

Berman and Evans' strategic approach and emphasis on decision-making have made this text a best seller edition after edition. Key retail management concepts are reinforced with up-to-the-minute real-world examples, helping bridge the gap between theory and practice. It also includes useful career information, a comprehensive ancillary package, and a cutting-edge Web site managed by the authors.