株式会社極東書店トップ ＞ 商品一覧 ＞ Nonprofit and Business Sector Collaboration : Social Enterprises, Cause-Related Marketing, Sponsorships, and Other Corporate-Nonprofit Dealings.
商品詳細
Nonprofit and Business Sector Collaboration : Social Enterprises, Cause-Related Marketing, Sponsorships, and Other Corporate-Nonprofit Dealings. 非営利と企業部門の協力
・ISBN 978-0-7890-1992-9 hard US$ 233.99
￥54,822.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
・ISBN 978-0-7890-1993-6 soft US$ 76.99
￥18,037.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-0-203-04958-7
| 著者・編者 | Wymer, Walter W., Jr. / Samu, S. (eds.), |
|---|---|
| 出版社 | (Best Business Books, US) |
| 出版年月 | 2003 |
| ページ数 | 208 pp. |
| 言語 | ENG |
| ニュース番号 | ＜505-479 507-438＞ |
解説
Business managers: are you considering supporting a worthy cause?
Nonprofit administrators: are you considering looking for a corporate partner? Examine ways to reap the benefitswhile avoiding the sometimes-hidden pitfallsof these partnerships!
In the last decade, cooperation between businesses and nonprofit organizations has increased dramatically. Businesses, no longer content to simply make contribution to worthy causes, are now working with nonprofits in ways that help them increase their visibility and reach new consumer groups. In this book, top researchers explore the how, why, and when of this kind of collaboration. In addition to examining the various types of relationships that currently exist between these kinds of organizations and what the future could hold, Nonprofit and Business Sector Collaboration goes on to explore cause-related marketing, philanthropy, social enterprise, sponsorships, alliances, licensing agreements, and more.
This informative book illustrates the motives for and expected outcomes of developing these collaborative business relationships, and then gets specific with insightful examinations of:
- the role that marketing plays in cross-sector collaboration
- alliances (strategic partnerships, symbiotic marketing, etc.) and the characteristics each partner and the partnership itself must have to succeed
- how the public's attitude toward a charity can change when the charity accepts corporate donations
- how existing perceptions of a company's ethics can affect a cause-related marketing campaign
- Pepsi's cause-related marketing campaigns in Spainhow they were perceived by the Spanish population, and their effect on the company's image there
- how nonprofits can create successful relationships with corporate sponsors and their customers
- how businesses and arts organizations can work together for their mutual benefit
- and more!