株式会社極東書店トップ商品一覧Entertainment Industry Economics : A Guide for Financial Analysis. 6th ed.

商品詳細

Entertainment Industry Economics

Entertainment Industry Economics : A Guide for Financial Analysis. 6th ed.

・ISBN 978-0-521-83612-8 hard

絶版

お気に入り
著者・編者Vogel, Harold L.,
出版社(Cambridge U. Pr., UK)
出版年月2004
ページ数570 pp.
言語ENG
ニュース番号<505-200>

解説

The entertainment industry is one of the largest sectors of the US economy, fast becoming one of the most prominent globally. In this new sixth edition, Harold L. Vogel examines the business economics of the major entertainment enterprises: movies, television, and cable programming, music, broadcasting, casino-wagering and gambling, sports, publishing, performing arts, theme parks, and toys. A new section is included, pertaining to recent theoretical work explaining box office performance. New material links the concept of cultural capital to the organizational aspects shared by all creative industries, expands the coverage of deal elements in the music industry, and provides additions to the sports economics chapter. The result is a comprehensive, up-to-date reference guide on the economics, financing, production, and marketing of entertainment in the US and overseas. An invaluable guide to how entertainment industries operate, suitable for investors, business executives, accountants, lawyers, arts administrators, and general readers.