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Name: Creating Marketing Conversations between Customers and Sellers.
Author: Baier-Stein, Donna
ISBN: 978-0-324-20057-7

Creating Marketing Conversations between Customers and Sellers.

・ISBN 978-0-324-20057-7 hard

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著者・編者	Baier-Stein, Donna,
出版社	(South-Western, US)
出版年月	2004
ページ数	288 pp.
言語	ENG
ニュース番号	＜504-630＞

解説

Written for practitioners from the executive level to the operational level, THE NEW MARKETING CONVERSATION: CREATING AND STRENGTHENIN RELATIONSHIPS BETWEEN BUYERS AND SELLERS helps readers improve their ability to develop and execute creative strategy that integrates online and offline media - from short -and long-form print to video and electronic. This cutting-edge book presents convergence in the broader marketing context but also emphasizes principles related to direct marketing. Creative strategy is a direct - and critical - extension of overall business and marketing strategy and branding.