株式会社極東書店トップ ＞ 商品一覧 ＞ Marketing Research. 8th ed.
商品詳細
解説
Relevant and recent examples and citations. In-depth coverage of e-commerce and database marketing. Cases and problems cover a wide range of products and organizations. Takes readers step by step through the entire marketing research process, describing the most advanced and current methodologies.