株式会社極東書店トップ ＞ 商品一覧 ＞ Encyclopedia of Presidential Campaigns, Slogans, Issues, and Platforms.
商品詳細
Encyclopedia of Presidential Campaigns, Slogans, Issues, and Platforms. 大統領選挙・スローガン・争点・綱領百科事典
・ISBN 978-0-313-31973-0 cloth US$ 82.95
￥19,434.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 979-82-16-98235-7
| 著者・編者 | Roberts, Robert North / Hammond, S. J., |
|---|---|
| 出版社 | (Greenwood, US) |
| 出版年月 | 2004 |
| ページ数 | 395 pp. |
| 言語 | ENG |
| ニュース番号 | ＜504-1076 504-14＞ |
解説
I Like Ike. 54-40 or Fight. A Chicken in Every Pot. We are all familiar with these phrases, but did you know they began as presidential campaign slogans? Every presidential candidate must get his or her message out to the voters-but how is it done, and what exactly is the message? Roberts and Hammond collect the many messages and discuss the speeches, buttons, television advertisements, and other means presidential hopefuls have used to get their election platforms across to-and memorized by-a huge voting public.
The second half, organized in A-to-Z entries, focuses on important figures, slogans, events, and ideas that gave each campaign its unique flavor. Over 100 illustrations complement the entries, and a detailed timeline provides a handy point of reference for users. The work is thoroughly cross-referenced, and full bibliographic details are provided.