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Key Concepts in International Business.

Key Concepts in International Business.

・ISBN 978-1-4039-1534-4 paper

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著者・編者Sutherland, Jon / Canwell, D.,
シリーズPalgrave Key Concepts
出版社(Palgrave Macmillan, UK)
出版年月2004
ページ数283 pp.
言語ENG
ニュース番号<503-420>

解説

Key Concepts in International Business is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over 500 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what international business is all about. It will be especially useful as a revision aid.