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How to Measure and Manage Your Corporate Reputation.
・ISBN 978-0-566-08552-9 2004 hard GB£ 171.99
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お気に入り
★★★
・ISBN 978-1-032-83762-8 2024 paper GB£ 42.99
￥13,619.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-315-58722-6
| 著者・編者 | Hannington, Terry, |
|---|---|
| 出版社 | (Gower, UK) |
| ページ数 | 112 pp. |
| 言語 | ENG |
| ニュース番号 | ＜503-390＞ |
解説
The issue of brand has overshadowed that of reputation. It has been fashionable to re-brand, spend a lot of money on advertising and hope that you can leave your negative baggage behind. This strategy doesn't always work, witness Monday or Consignia, both victims of their 'infectious history'. Terry Hannington provides a blueprint for effectively measuring and managing your reputation. That means understanding the difference between brand and reputation, the significance of the latter and how you get your reputation in the first place. This book shows you how to measure and understand stakeholder influence via reputation assessment research techniques and, once you have done that, how to build and manage a reputation management plan.