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Name: Service Management. 4th ed.
Author: Fitzsimmons, James A. / Fitzsimmons, M. J.
ISBN: 978-0-07-121643-2

Service Management. 4th ed.

・ISBN 978-0-07-121643-2 paper Int'l ed. with student CD-ROM

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著者・編者	Fitzsimmons, James A. / Fitzsimmons, M. J.,
出版社	(McGraw-Hill/Irwin, SI)
出版年月	2003
ページ数	672 pp.
言語	ENG
ニュース番号	＜503-388＞

解説

Including examples from the field of technology, this text provides coverage on global operations and the need for continuous improvement in quality and productivity in the service industry. It shows how crucial functional areas of an organization such as marketing, strategic issues, operations and human behaviour impact effective service management.