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Trust is seemingly in decline in contemporary society, yet its significance and value is undiminished. Numerous scandals afflicting business and politics, the growth of spin and a loss of faith in leaders as people with strong values have all eroded levels of trust. As trust becomes a scarcer commodity, those people and organizations that possess it have a distinct advantage. Trust matters - in fact, it is essential for: ? Organizational Success and Profitability ? Winning and Retaining Customers ? Effective Leadership ? Innovation and Creativity ? Motivating and Energising People ? Managing Risk ? Personal Satisfaction, Fulfilment and Success This book is about trust: What can be achieved when it's present, what can happen when it's not and how to develop it.