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Name: Big in Asia : 25 Strategies for Business Success. Rev. & updated ed.
Author: Backman, Michael / Butler, C.
ISBN: 978-1-4039-3315-7

Big in Asia : 25 Strategies for Business Success. Rev. & updated ed.

・ISBN 978-1-4039-3315-7 paper

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著者・編者	Backman, Michael / Butler, C.,
出版社	(Palgrave Macmillan, UK)
出版年月	2004
ページ数	256 pp.
言語	ENG
ニュース番号	＜503-352＞

解説

This is a completely revised and updated edition of the bestselling book by Michael Backman and Charlotte Butler. Companies operating in Asia find themselves confronted by obstacles that hinder development and progress. This book identifies the transformation of the competitive landscape post-crisis. By focussing on the main difficulties faced by companies it provides a series of strategies for business success and shows how to avoid failure in Asia. This edition includes coverage of relevant developments, including the SARS crisis and the crackdown on CD and VCD piracy. This is the essential guide for companies who want to make it Big in Asia.