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Offensive Marketing : An Action Guide to Gaining the Offensive in Business.
・ISBN 978-0-7506-7459-1 paper US$ 76.99
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お気に入り
★★★
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-136-37589-7
| 著者・編者 | Keegan, Warren / Davidson, H., |
|---|---|
| 出版社 | (Butterworth-Heinemann, UK) |
| 出版年月 | 2003 |
| ページ数 | 430 pp. |
| 言語 | ENG |
| ニュース番号 | ＜502-602＞ |
解説
Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. The authors bring the acclaimed POISE (Profitable, Offensive, Integrated, Strategic, Effectively Executed) framework to a North American audience. POISE brings together advances in strategy, innovation, and approach to produce a new level of effectiveness and market results. Extensively used by companies and individuals worldwide, this freshly adapted book is an essential resource for all marketing students and professionals interested in achievable strategies and profitable marketing.