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商品詳細
Festival and Events Management : An International Arts and Culture Perspective.
・ISBN 978-0-7506-5872-0 paper US$ 103.99
￥24,363.- (税込) ※（※）価格はご注文時の参考価格となります。
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| 著者・編者 | Yeoman, Ian / Robertson, M. / Ali-Knigh, J. et al. (eds.), |
|---|---|
| 出版社 | (Butterworth-Heinemann, UK) |
| 出版年月 | 2003 |
| ページ数 | 440 pp. |
| 言語 | ENG |
| ニュース番号 | ＜502-587＞ |
解説
Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries.
With international contributions from industry and academia, the text looks at the following:
* Events & cultural environments
* Managing the arts & leisure experience
* Marketing, policies and strategies of art and leisure management
Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.